<a href="#" class="cp_link">
<span data-text="リンクテキスト-link text-">リンクテキスト-link text-</span>
</a>

.cp_link {
	display: inline-block;
	perspective: 1000px;
	perspective-origin: 50% 50%;
	vertical-align: bottom;
	overflow: hidden;
}
.cp_link span {
	display: inline-block;
	position: relative;
	padding: 0.1em 0.3em;
	transition: .4s;
	transform-origin: 50% 0%;
	transform-style: preserve-3d;
}
.cp_link span:after {
	display: inline-block;
	position: absolute;
	padding: 0.1em 0.3em;
	left: 0;
	top: 0;
	content: attr(data-text);
	color: #fff;
	background-color: #00ACC1;
	transform-origin: 50% 0%;
	transform: translate3d(0, 105%, 0) rotateX(-90deg);
}
.cp_link:hover span {
	background-color: #00ACC1;
	transform: translate3d(0, 0, -30px) rotateX(90deg);
}